I am disturbed by the results that leave the media to their recipients. The phenomenon of mass media also concerned sociologists, psychologists, educators and a few in the mass public. No doubt the media is a new way of making culture.
Men and women are acculturated through sophisticated communications technology that will deliver messages in packets that form a sort of mosaic pieces, a sort of patchwork quilt without logical order no internal structure between yes.
The press, radio, television and advertising are constantly delivering messages to the public made with refined expressive technique with general features among which we highlight in the first place they have a precise objective, the recipient is the mass or community and use of attractive forms of message transmission.
These elements lead to the conclusion that really means is creating a cultural environment, individuals are bombarded daily by such means with a huge amount of information that are disordered resulting in what many call a "mosaic culture" heterogeneous and fragmented.
This set of information primarily aimed at the immediate gratification of the tastes of the majority, then modeled a type of culture known as "mass culture." Being educated in this context means then be informed and be able to do many things synthesis conveyed by the media. Mass culture thus involves a "common knowledge" that leads to the information society towards uniformity by which individuals are overcrowded, that is, they print the same mindset "public person" and manipulated to follow the views and adopt the behaviors "suggested" by the media communication.
From the university, as future journalists, and as professionals in this field, we have a big order, for readers, listeners and viewers, an audience critical and reflective, that rather than accept the imposition of media, suggest themes and east to the media by way of a true democracy in communication.
Image Source: http://apec-3a-g5.blogspot.com/2008/05/mnn.html
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